最喜爱的关于设计的语录

　　译者注：在网站建设，尤其是网站设计的过程中，专业意见和用户需要之间的矛盾与调和似乎是个永恒的难题。这是一个以问题引发思考的文章，两句语录很有启发性。

　　下面是我最喜爱的关于设计和用户反馈的语录：

　　如果我问人们他们想要什么，他们会要一匹更好的马。——Henry Ford

　　即是说，听取用户的意见，听他们想要什么改善，但并不一定要严格根据他们的要求来做。顾客都是善于挑刺的。用你自己的经验，制定适当的解决办法。

　　为什么没有鼠肉风味的猫食？

　　嗯……好问题。

　　即是说，当你根据自己的经验设计时，要确保代表了顾客的需要。

　　对你的挑战是：如果你今天去开会，谈论网站的设计，那么尝试把其中一个语录或问题加到你们的讨论中。以“流行语宾果游戏”的方式去进行（译者注：流行语宾果游戏指，发一张Buzzword Bingo表格（通常是九宫格），每格填写一句流行语。讨论中出现表格中的流行语时，即划去，直到流行语连成一直行，即叫bingo）。

　　原文出处：Musings on travel ecommerce  作者：Alex Bainbridge

原文：

Favourite quotes about design

Here are my favourite quotes about design and user feedback:

If I’d asked people what they wanted, they would have asked for a better horse.

Henry Ford

i.e. yes listen to your users and hear that they want improvement - but don’t necessarily do exactly what they ask. Customers are great at pointing out problems - but use your own experience to devise appropriate solutions.

Why isn’t there a mouse flavoured cat food?

Umm…… good question.

i.e. when designing based on your own experience ensure that you are representative of your customers’ needs

So my challenge to you….. if you are going to a meeting today to talk about the design of your website…….. try to incorporate one of these quotes / questions into your discussion. Think of it as a form of “buzzword bingo”.