下一代旅行者将是技术型用户

　　2008年8月26日，星期二：下一代旅行者（NEXTgen Traveler）调查公布，“下一代”旅行者非常接纳网络技术，有71%使用互联网搜索旅行信息。

　　这次调查由PhoCusWright 和Ypartnership在今年3月开展，有2559名成年人参与调查。他们都是最新型计算机、娱乐或消费科技的“积极用户”，而且在过去一年里至少进行了一次过夜旅行，需要下榻商务酒店。

　　调查结果发现，“下一代”旅行者都是高教育水平人士，30%拥有大学本科学历，而技术型旅行者的年龄从18到61岁不等。

　　75%受访者表示如果有更多钱会更经常出门旅行，而62%表示，如果时间更宽裕就会更多出行。更重要的是，技术型旅行者比对技术不那么熟悉的旅行者的旅游花费多50%。

　　“显而易见，技术型旅行者与对技术不太熟悉的旅行者比较，其市场状况大不相同，” PhoCusWright总裁兼CEO Philip C. Wolf表示。

　　调查还发现，互联网是下一代旅行者最为依赖的资源，41%受访者表示曾在网上进行过目的地的虚拟旅行，而37%表示，在社区网络或旅游咨询网站上读到的个人评论对他们产生了影响。

　　58%指出互联网是查询最佳机票和客房价格的重要工具，而33%曾经在线创作并公布过一条旅游评论。

　　人们最经常阅读的媒体资料与以往有所不同，56%在线阅读报刊，而多数的“下一代”旅行者经常忽略广告信息。

　　“受访者不仅需要一种可以触及不断壮大的受众的全新媒体策略模式，而且对目前在网上风行的用户创作内容所带来的影响进行激烈的讨论，” Ypartnership董事长兼CEO、这次调查的联合作者Peter C. Yesawich如是说。

英文原文：

　　Tuesday, August 26, 2008：The NEXTgen Traveler survey has revealed that the “next generation” travellers are embracing technology with 71 percent using the Internet to search for travel information.

　　The survey was conducted this year in March by PhoCusWright and Ypartnership with 2,559 adults participating. They were "active users" of the latest computer, entertainment or consumer technology, and in the previous 12 months took at least one overnight trip requiring the use of commercial accommodations.

　　Results showed that “next generation” travellers are highly educated with 30 percent having completed a 4-year college degree, and that tech-savvy travellers span from ages 18-61.

　　75 percent said they travel more if they had more money whilst 62% would travel more if they had more time. And more significantly, those that use technology on average spend over 50 percent more than less technology driven travellers.

　　“It is clear that tech-savvy travelers display a significantly different market profile than travelers who are less wired" said Philip C. Wolf, President and CEO of PhoCusWright.

　　The internet was found to be the most heavily relied source for “next generation” travellers, with 41 percent saying they had have taken a virtual tour of a destination whilst 37% said they were influenced by personal comments read on social networking or travel advisory Web sites.

　　58 percent cited the internet to be important to check the best fares and rates, and 33 percent have authored and posted a travel review online.

　　Media outlets mostly accessed were found to be not traditional with 56 percent reading their newspapers online and most “next generation” travellers often ignoring advertising messages.

　　"They not only suggest the need for a fresh approach to media strategies that will reach this growing audience, but raise provocative questions about the influence of the user-generated content that is now flourishing online" said Peter C. Yesawich, Chairman and CEO of Ypartnership, and co-author of the survey.